Every era has its defining drug. Neuroenhancers  are perfectly suited for our efficiency-obsessed, BlackBerry-equipped office  culture.
  A young man I'll call Alex recently graduated from Harvard.  As a history major, Alex wrote about a dozen papers a semester. He also ran a  student organization, for which he often worked more than forty hours a week;  when he wasn't on the job, he had classes. Weeknights were devoted to all the  schoolwork that he couldn't finish during the day, and weekend nights were spent  drinking with friends and going to dance parties. "Trite as it sounds," he told  me, it seemed important to "maybe appreciate my own youth." Since, in essence,  this life was impossible, Alex began taking Adderall to make it possible. 
 Adderall, a stimulant composed of mixed amphetamine salts, is commonly  prescribed for children and adults who have been given a diagnosis of  attention-deficit hyperactivity disorder. But in recent years Adderall and  Ritalin, another stimulant, have been adopted as cognitive enhancers: drugs that  high-functioning, overcommitted people take to become higher-functioning and  more overcommitted. (Such use is "off label," meaning that it does not have the  approval of either the drug's manufacturer or the Food and Drug Administration.)  College campuses have become laboratories for experimentation with  neuroenhancement, and Alex was an ingenious experimenter. His brother had  received a diagnosis of A.D.H.D., and in his freshman year Alex obtained an  Adderall prescription for himself by describing to a doctor symptoms that he  knew were typical of the disorder. During his college years, Alex took fifteen  milligrams of Adderall most evenings, usually after dinner, guaranteeing that he  would maintain intense focus while losing "any ability to sleep for  approximately eight to ten hours." In his sophomore year, he persuaded the  doctor to add a thirty-milligram "extended release" capsule to his daily  regimen. 
 Alex recalled one week during his junior year when he had four term papers  due. Minutes after waking on Monday morning, around seven-thirty, he swallowed  some "immediate release" Adderall. The drug, along with a steady stream of  caffeine, helped him to concentrate during classes and meetings, but he noticed  some odd effects; at a morning tutorial, he explained to me in an e-mail, "I  alternated between speaking too quickly and thoroughly on some subjects and  feeling awkwardly quiet during other points of the discussion." Lunch was a  blur: "It's always hard to eat much when on Adderall." That afternoon, he went  to the library, where he spent "too much time researching a paper rather than  actually writing it—a problem, I can assure you, that is common to all  intellectually curious students on stimulants." At eight, he attended a two-hour  meeting "with a group focussed on student mental-health issues." Alex then "took  an extended-release Adderall" and worked productively on the paper all night. At  eight the next morning, he attended a meeting of his organization; he felt like  "a zombie," but "was there to insure that the semester's work didn't go to  waste." After that, Alex explained, "I went back to my room to take advantage of  my tired body." He fell asleep until noon, waking "in time to polish my first  paper and hand it in."
 I met Alex one evening last summer, at an appealingly scruffy bar in the New  England city where he lives. Skinny and bearded, and wearing faded hipster  jeans, he looked like the lead singer in an indie band. He was ingratiating and  articulate, and smoked cigarettes with an ironic air of defiance. Alex was happy  enough to talk about his frequent use of Adderall at Harvard, but he didn't want  to see his name in print; he's involved with an Internet start-up, and worried  that potential investors might disapprove of his habit. 
 After we had ordered beers, he said, "One of the most impressive features of  being a student is how aware you are of a twenty-four-hour work cycle. When you  conceive of what you have to do for school, it's not in terms of nine to five  but in terms of what you can physically do in a week while still achieving a  variety of goals in a variety of realms—social, romantic, sexual,  extracurricular, résumé-building, academic commitments." Alex was eager to  dispel the notion that students who took Adderall were "academic automatons who  are using it in order to be first in their class, or in order to be an obvious  admit to law school or the first accepted at a consulting firm." In fact, he  said, "it's often people"—mainly guys—"who are looking in some way to compensate  for activities that are detrimental to their performance." He explained, "At  Harvard, at least, most people are to some degree realistic about it. . . . I  don't think people who take Adderall are aiming to be the top person in the  class. I think they're aiming to be among the best. Or maybe not even among the  best. At the most basic level, they aim to do better than they would have  otherwise." He went on, "Everyone is aware of the fact that if you were up at 3  A.M. writing this paper it isn't going to be as  good as it could have been. The fact that you were partying all weekend, or  spent the last week being high, watching 'Lost'—that's going to take a  toll."
 Alex's sense of who uses stimulants for so-called "nonmedical" purposes is  borne out by two dozen or so scientific studies. In 2005, a team led by Sean  Esteban McCabe, a professor at the University of Michigan's Substance Abuse  Research Center, reported that in the previous year 4.1 per cent of American  undergraduates had taken prescription stimulants for off-label use; at one  school, the figure was twenty-five per cent. Other researchers have found even  higher rates: a 2002 study at a small college found that more than thirty-five  per cent of the students had used prescription stimulants nonmedically in the  previous year.
 Drugs such as Adderall can cause nervousness, headaches, sleeplessness, and  decreased appetite, among other side effects. An F.D.A. warning on Adderall's  label notes that "amphetamines have a high potential for abuse" and can lead to  dependence. (The label also mentions that adults using Adderall have reported  serious cardiac problems, though the role of the drug in those cases is  unknown.) Yet college students tend to consider Adderall and Ritalin benign, in  part because they are likely to know peers who have taken the drugs since  childhood for A.D.H.D. Indeed, McCabe reports, most students who use stimulants  for cognitive enhancement obtain them from an acquaintance with a prescription.  Usually, the pills are given away, but some students sell them. 
 According to McCabe's research team, white male undergraduates at highly  competitive schools—especially in the Northeast—are the most frequent collegiate  users of neuroenhancers. Users are also more likely to belong to a fraternity or  a sorority, and to have a G.P.A. of 3.0 or lower. They are ten times as likely  to report that they have smoked marijuana in the past year, and twenty times as  likely to say that they have used cocaine. In other words, they are decent  students at schools where, to be a great student, you have to give up a lot more  partying than they're willing to give up.
 The BoredAt Web sites—which allow college students to chat idly while they're  ostensibly studying—are filled with messages about Adderall. Posts like these,  from the BoredAtPenn site, are typical: "I have some Adderall—I'm sitting by  room 101.10 in a grey shirt and headphones"; "I have Adderall for sale 20mg for  $15"; "I took Adderall at 8 p.m., it's 6:30 a.m. and I've barely blinked." On  the Columbia site, a poster with an e-mail address from CUNY complains that her friends take Adderall "like  candy," adding, "I don't want to be at a disadvantage to everyone else. Is it  really that dangerous? Will it fuck me up? My grades weren't that great this  year and I could do with a bump." A Columbia student responds, "It's probably  not a good idea if you're not prescribed," but offers practical advice anyway:  "Keep the dose normal and don't grind them up or snort them." Occasional  dissents ("I think there should be random drug testing at every exam") are  drowned out by testimonials like this one, from the BoredAtHarvard site: "I  don't want to be a pusher or start people on something bad, but Adderall is  AMAZING."
 Alex remains enthusiastic about Adderall, but he also has a slightly  jaundiced critique of it. "It only works as a cognitive enhancer insofar as you  are dedicated to accomplishing the task at hand," he said. "The number of times  I've taken Adderall late at night and decided that, rather than starting my  paper, hey, I'll organize my entire music library! I've seen people obsessively  cleaning their rooms on it." Alex thought that generally the drug helped him to  bear down on his work, but it also tended to produce writing with a  characteristic flaw. "Often, I've looked back at papers I've written on  Adderall, and they're verbose. They're belaboring a point, trying to create this  airtight argument, when if you just got to your point in a more direct manner it  would be stronger. But with Adderall I'd produce two pages on something that  could be said in a couple of sentences." Nevertheless, his Adderall-assisted  papers usually earned him at least a B. They got the job done. As Alex put it,  "Productivity is a good thing."
 Last April, the scientific journal Nature published  the results of an informal online poll asking whether readers attempted to  sharpen "their focus, concentration, or memory" by taking drugs such as Ritalin  and Provigil—a newer kind of stimulant, known generically as modafinil, which  was developed to treat narcolepsy. One out of five respondents said that they  did. A majority of the fourteen hundred readers who responded said that healthy  adults should be permitted to take brain boosters for nonmedical reasons, and  sixty-nine per cent said that mild side effects were an acceptable risk. Though  a majority said that such drugs should not be made available to children who had  no diagnosed medical condition, a third admitted that they would feel pressure  to give "smart drugs" to their kids if they learned that other parents were  doing so.
 Such competitive anxieties are already being felt in the workplace. Recently,  an advice column in Wired featured a question from a reader worried about  "a rising star at the firm" who was "using unprescribed modafinil to work crazy  hours. Our boss has started getting on my case for not being as productive." And  on Internet forums such as ImmInst, whose members share a nerdy passion for  tweaking their cognitive function through drugs and supplements, people trade  advice about dosages and "stacks"—improvised combinations—of neuroenhancers.  ("Cut a tablet into fourths and took 25 mg every four hours, 4 times today, and  had a great and productive day—with no side effects.") In one recent post, a  fifty-two-year-old—who was working full time, studying for an advanced degree at  night, and "married, etc."—wrote that after experimenting with modafinil he had  settled on two daily doses of a hundred milligrams each. He believed that he was  "performing a little better," adding, "I also feel slightly more animated when  in discussion." 
 Not long ago, I met with Anjan Chatterjee, a neurologist at the University of  Pennsylvania, in his office, which is tucked inside the labyrinthine Penn  hospital complex. Chatterjee's main research interests are in subjects like the  neurological basis of spatial understanding, but in the past few years, as he  has heard more about students taking cognitive enhancers, he has begun writing  about the ethical implications of such behavior. In 2004, he coined the term  "cosmetic neurology" to describe the practice of using drugs developed for  recognized medical conditions to strengthen ordinary cognition. Chatterjee  worries about cosmetic neurology, but he thinks that it will eventually become  as acceptable as cosmetic surgery has; in fact, with neuroenhancement it's  harder to argue that it's frivolous. As he notes in a 2007 paper, "Many sectors  of society have winner-take-all conditions in which small advantages produce  disproportionate rewards." At school and at work, the usefulness of being  "smarter," needing less sleep, and learning more quickly are all "abundantly  clear." In the near future, he predicts, some neurologists will refashion  themselves as "quality-of-life consultants," whose role will be "to provide  information while abrogating final responsibility for these decisions to  patients." The demand is certainly there: from an aging population that won't  put up with memory loss; from overwrought parents bent on giving their children  every possible edge; from anxious employees in an efficiency-obsessed,  BlackBerry-equipped office culture, where work never really ends.
 Chatterjee told me that many people who come to his clinic are cognitively  preoccupied versions of what doctors call the "worried well." The day I visited  his office, he had just seen a middle-aged woman, a successful Philadelphia  lawyer, who mentioned having to struggle a bit to come up with certain names.  "Here's an example of someone who by most measures is doing perfectly fine,"  Chatterjee said. "She's not having any trouble at work. But she notices she's  having some problems, and it's very hard to know how much of that is just  getting older." Of course, people in her position could strive to get regular  exercise and plenty of intellectual stimulation, both of which have been shown  to help maintain cognitive function. But maybe they're already doing so and want  a bigger mental rev-up, or maybe they want something easier than sweaty workouts  and Russian novels: a pill. 
 Recently, I spoke on the phone with Barbara Sahakian, a clinical  neuropsychologist at Cambridge University, and the co-author of a December,  2007, article in Nature, "Professor's Little Helper." Sahakian, who also  consults for several pharmaceutical companies, and her co-author, Sharon  Morein-Zamir, reported that a number of their colleagues were using prescription  drugs like Adderall and Provigil. Because the drugs are easy to buy online, they  wrote, it would be difficult to stop their spread: "The drive for  self-enhancement of cognition is likely to be as strong if not stronger than in  the realms of 'enhancement' of beauty and sexual function." (In places like  Cambridge, at least.) 
 When I spoke with Sahakian, she had just flown from England to Scottsdale,  Arizona, to attend a conference, and she was tired. She might, justifiably, have  forgone distractions like me, but she had her cell phone with her, and though it  was a weekend morning some industrious person in the Cambridge news office had  reached Sahakian in her hotel room, after she got out of the shower and before  she had to rush to the first session. "We may be healthy and high-functioning,  and think of ourselves that way, but it's very rare that we are actually  functioning at our optimal level," Sahakian said. "Take me. I'm over  here, and I've got jet lag and I've got to give a talk tonight and perform well,  in what will be the middle of the night, U.K. time." She mentioned businessmen  who have to fly back and forth across the Atlantic: "The difference between  making a deal and not is huge and they sometimes only have one meeting to try  and do it." She sympathized with them, but, she added, "we are a society that so  wants a quick fix that many people are happy to take drugs." 
 For the moment, people looking for that particular quick fix have a limited  choice of meds. But, given the amount of money and research hours being spent on  developing drugs to treat cognitive decline, Provigil and Adderall are likely to  be joined by a bigger pharmacopoeia. Among the drugs in the pipeline are  ampakines, which target a type of glutamate receptor in the brain; it is hoped  that they may stem the memory loss associated with diseases like Alzheimer's.  But ampakines may also give healthy people a palpable cognitive boost. A 2007  study of sixteen healthy elderly volunteers found that five hundred milligrams  of one particular ampakine "unequivocally" improved short-term memory, though it  appeared to detract from episodic memory—the recall of past events. Another  class of drugs, cholinesterase inhibitors, which are already being used with  some success to treat Alzheimer's patients, have also shown promise as  neuroenhancers. In one study, the drug donepezil strengthened the performance of  pilots on flight simulators; in another, of thirty healthy young male  volunteers, it improved verbal and visual episodic memory. Several  pharmaceutical companies are working on drugs that target nicotine receptors in  the brain, in the hope that they can replicate the cognitive uptick that smokers  get from cigarettes.
 Zack and Casey Lynch are a young couple who, in 2005, launched NeuroInsights,  a company that advises investors on developments in brain-science technology.  (Since then, they've also founded a lobbying group, the Neurotechnology Industry  Organization.) Casey and Zack met as undergraduates at U.C.L.A.; she went on to  get a master's degree in neuroscience at U.C.S.F., and he became an executive at  a software company. Last summer, I had coffee with them in the Noe Valley  neighborhood of San Francisco, and they both spoke with casual certainty about  the coming market for neuroenhancers. Zack, who has a book being published this  summer, called "The Neuro Revolution," said, "We live in an information society.  What's the next form of human society? The neuro-society." In coming  years, he said, scientists will understand the brain better, and we'll have  improved neuroenhancers that some people will use therapeutically, others  because they are "on the borderline of needing them therapeutically," and others  purely "for competitive advantage."
 Zack explained that he didn't really like the term "enhancement": "We're not  talking about superhuman intelligence. No one's saying we're coming out with a  pill that's going to make you smarter than Einstein! . . . What we're really  talking about is enabling people." He sketched a bell curve on the back  of a napkin. "Almost every drug in development is something that will take  someone who's working at, like, forty per cent or fifty per cent, and take them  up to eighty," he said.
 New psychiatric drugs have a way of creating markets for themselves.  Disorders often become widely diagnosed after drugs come along that can alter a  set of suboptimal behaviors. In this way, Ritalin and Adderall helped make  A.D.H.D. a household name, and advertisements for antidepressants have helped  define shyness as a malady. If there's a pill that can clear up the wavering  focus of sleep-deprived youth, or mitigate the tip-of-the-tongue experience of  middle age, then those rather ordinary states may come to be seen as syndromes.  As Casey put it, "The drugs get better, and the markets become bigger." 
 "Yes," Zack said. "We call it the lifestyle-improvement market." 
 The Lynches said that Provigil was a classic example of a related phenomenon:  mission creep. In 1998, Cephalon, the pharmaceutical company that manufactures  it, received government approval to market the drug, but only for "excessive  daytime sleepiness" due to narcolepsy; by 2004, Cephalon had obtained permission  to expand the labelling, so that it included sleep apnea and "shift-work sleep  disorder." Net sales of Provigil climbed from a hundred and ninety-six million  dollars in 2002 to nine hundred and eighty-eight million in 2008.
 Cephalon executives have repeatedly said that they do not condone off-label  use of Provigil, but in 2002 the company was reprimanded by the F.D.A. for  distributing marketing materials that presented the drug as a remedy for  tiredness, "decreased activity," and other supposed ailments. And in 2008  Cephalon paid four hundred and twenty-five million dollars and pleaded guilty to  a federal criminal charge relating to its promotion of off-label uses for  Provigil and two other drugs. Later this year, Cephalon plans to introduce  Nuvigil, a longer-lasting variant of Provigil. Candace Steele, a spokesperson,  said, "We're exploring its possibilities to treat excessive sleepiness  associated with schizophrenia, bipolar depression, traumatic injury, and jet  lag." Though she emphasized that Cephalon was not developing Nuvigil as a  neuroenhancer, she noted, "As part of the preparation for some of these other  diseases, we're looking to see if there's improvement in cognition." 
 Unlike many hypothetical scenarios that bioethicists worry about—human  clones, "designer babies"—cognitive enhancement is already in full swing. Even  if today's smart drugs aren't as powerful as such drugs may someday be, there  are plenty of questions that need to be asked about them. How much do they  actually help? Are they potentially harmful or addictive? Then, there's the  question of what we mean by "smarter." Could enhancing one kind of thinking  exact a toll on others? All these questions need proper scientific answers, but  for now much of the discussion is taking place furtively, among the increasing  number of Americans who are performing daily experiments on their own  brains.
 Paul Phillips was unusual for a professional poker player.  When he joined the circuit, in the late nineties, he was already a millionaire:  a twenty-something tech guy who had started off writing software, helped found  an Internet portal called go2net, and cashed in at the right moment. He was  cerebral and, at times, brusque. His nickname was Dot Com. On the international  poker-tournament scene—where the male players tend to be either unabashedly  schlumpy or sharply dressed in the manner of a Vegas hotel manager—Phillips  cultivated a geeky New Wave style. He wore vintage shirts in wild geometric  patterns; his hair was dyed orange or silver one week, shaved off the next. Most  unusual of all, Phillips talked freely about taking prescription drugs—Adderall  and, especially, Provigil—in order to play better cards. 
 He first took up the game in 1995, when he was in college, at U.C. San Diego.  He recalled, "It was very mathematical, but you could also inject yourself into  the game and manipulate the other guy with words"—more so than in a game like  chess. Phillips soon felt that he had mastered the strategic aspects of poker.  The key variable was execution. At tournaments, he needed to be able to stay  focussed for fourteen hours at a stretch, often for several days, but he found  it difficult to do so. In 2003, a doctor gave him a diagnosis of A.D.H.D., and  he began taking Adderall. Within six months, he had won $1.6 million at poker  events—far more than he'd won in the previous four years. Adderall not only  helped him concentrate; it also helped him resist the impulse to keep playing  losing hands out of boredom. In 2004, Phillips asked his doctor to give him a  prescription for Provigil, which he added to his Adderall regimen. He took  between two hundred and three hundred milligrams of Provigil a day, which, he  felt, helped him settle into an even more serene and objective state of  mindfulness; as he put it, he felt "less like a participant than an observer—and  a very effective one." Though Phillips sees neuroenhancers as essentially  steroids for the brain, they haven't yet been banned from poker  competitions.
 Last summer, I visited Phillips in the high-desert resort town of Bend,  Oregon, where he lives with his wife, Kathleen, and their two daughters, Ivy and  Ruby. Phillips, who is now thirty-six, seemed a bit out of place in Bend, where  people spend a lot of time skiing and river rafting. Among the friendly,  faithfully recycling locals, he was making an effort to curb his caustic side.  Still, when I first sent Phillips an e-mail asking him to explain, more  precisely, how Provigil affected him, he couldn't resist a smart-ass answer:  "More precisely: after a pill is consumed, tiny molecules are absorbed into the  bloodstream, where they eventually cross the blood-brain barrier and influence  the operation of the wetware up top."
 In person, he was more obliging. He picked me up at the Bend airport driving  a black convertible BMW, and we went for coffee at a cheery café called Thump.  Phillips wore shorts and flip-flops and his black T-shirt displayed an obscure  programming joke. "Poker is about sitting in one place, watching your opponents  for a long time, and making better observations about them than they make about  you," he said. With Provigil, he "could process all the information about what  was going on at the table and do something about it." Though there is no  question that Phillips became much more successful at poker after taking  neuroenhancers, I asked him if his improvement could be explained by a placebo  effect, or by coincidence. He doubted it, but allowed that it could. Still, he  said, "there's a sort of clarity I get with Provigil. With Adderall, I'd  characterize the effect as correction—correction of an underlying condition.  Provigil feels like enhancement." And, whereas Adderall made him "jittery,"  Provigil's effects were "completely limited to my brain." He had "zero  difficulty sleeping."
 On the other hand, Phillips said, Provigil's effects "have attenuated over  time. The body is an amazing adjusting machine, and there's no upside that I've  been able to see to just taking more." A few years ago, Phillips tired of poker,  and started playing competitive Scrabble. He was good, but not that good. He was  older than many of his rivals, and he needed to undertake a lot of rote  memorization, which didn't come as easily as it once had. "I stopped short of  memorizing the entire dictionary, and to be really good you have to get up to  eight- and nine-letter words," he told me. "But I did learn every word up to  five letters, plus maybe ten thousand seven- and eight-letter words." Provigil,  he said, helped with the memorization process, but "it's not going to make you  smarter. It's going to make you better able to use the tools you have for a  sustained period."
 Similarly, a journalist I know, who takes the drug when he has to stay up all  night on deadline, says that it doesn't help in the phase when he's trying to  figure out what he wants to say or how to structure a story; but, once he's  arrived at those insights, it helps him stay intent on completing a draft.  Similarly, a seventy-four-year-old who published a letter in Nature last  year offered a charmingly specific description of his modafinil habit:  "Previously, I could work competently on the fracture-mechanics of high-silica  stone (while replicating ancient tool-flaking techniques) for about an hour.  With modafinil, I could continue for almost three hours." 
 Cephalon, the Provigil manufacturer, has publicly downplayed the idea that  the drug can be used as a smart pill. In 2007, the company's founder and C.E.O.,  Frank Baldino, Jr., told a reporter from the trade journal Pharmaceutical  Executive, "I think if you're tired, Provigil will keep you awake. If you're  not tired, it's not going to do anything." But Baldino may have been overly  modest. Only a few studies have been done of Provigil's effects on healthy,  non-sleep-deprived volunteers, but those studies suggest that Provigil does  provide an edge, at least for some kinds of challenges. In 2002, researchers at  Cambridge University gave sixty healthy young male volunteers a battery of  standard cognitive tests. One group received modafinil; the other got a placebo.  The modafinil group performed better on several tasks, such as the "digit span"  test, in which subjects are asked to repeat increasingly longer strings of  numbers forward, then backward. They also did better in recognizing repeated  visual patterns and on a spatial-planning challenge known as the Tower of London  task. (It's not nearly as fun as it sounds.) Writing in the journal  Psychopharmacology, the study's authors said the results suggested that  "modafinil offers significant potential as a cognitive enhancer."
 Phillips told me that, much as he believes in neuroenhancers, he did not want  to be "the poster boy for smart-in-a-pill." At one point, he said, "We really  don't know the possible implications for long-term use of these things." (He  recently stopped taking Provigil every day, replacing it with another  prescription stimulant.) He found the "arms-race aspect" of cognitive  enhancement distasteful, and didn't like the idea that parents might force their  kids to take smart pills. He sighed when I suggested that adults, too, might  feel coerced into using the drugs. "Yeah, in a competitive field—if suddenly a  quarter of the people are more equipped, but you don't want to take the risks  with your body—it could begin to seem terribly unfair," he said. "I don't think  we need to be turning up the crank another notch on how hard we work. But the  fact is, the baseline competitive level is going to reorient around what these  drugs make possible, and you can choose to compete or not."
 In the afternoon, we drove over to Phillips's house—a big place, handsome and  new, with a sweeping deck overhanging the Deschutes River. Inside, toys were  strewn across the shag carpeting. Phillips was waiting for his wife and  daughters to come home from the swimming pool, and, sitting in his huge,  high-ceilinged living room, he looked a little bored. He told me that he had  recently decided to apply to graduate school in computer programming. It was  going to be hard—getting out all those applications, convincing graduate  programs that he was serious about returning to school. But he had, as he put  it, "exhausted myself on all forms of leisure," and felt nostalgic for his last  two years of college, when he had discovered computer programming. "That was the  most purely intellectually satisfying period of my whole life," he said. "It  transformed my brain from being all over the place to a reasonable edifice of  knowledge about something." Back then, he hadn't taken any smart pills. "I would  have been a freakin' dynamo in college if I'd been taking them," he said. "But,  still, I had to find computers. That made a bigger difference than  anything else—finding something I just couldn't get enough of." 
 Provigil may well confer a temporary advantage on healthy  people, but this doesn't mean that it's ready to replace your morning espresso.  Anjan Chatterjee told me that there "just aren't enough studies of these drugs  in normal people." He said, "In the situations where they do help, do they come  with a cost?" As he wrote in a recent letter to Nature, "Most seasoned  physicians have had the sobering experience of prescribing medications that,  despite good intentions, caused bad outcomes." Given that cognitive enhancement  is a choice, not a necessity, the cost-benefit calculation for neuroenhancers  should probably be different than it is for, say, heart medications.
 Provigil can be habit-forming. In a study published recently in the  Journal of the American Medical Association, a group led by Nora Volkow,  the director of the National Institute on Drug Abuse, scanned the brains of ten  men after they had been given a placebo, and also after they had been given a  dose of modafinil. The modafinil appeared to lead to an increase in the brain  chemical dopamine. "Because drugs that increase dopamine have the potential for  abuse," Volkow's report concluded, "these results suggest that risk for  addiction in vulnerable persons merits heightened awareness." (Cephalon, in a  response to the report, notes that Provigil's label urges physicians to monitor  patients closely, especially those with a history of drug abuse.) On the Web  site Erowid, where people vividly, and anonymously, report their experiences  with legal and illegal drugs, some modafinil users have described a dependency  on the drug. One man, who identified himself as a former biochemistry student,  said that he had succeeded in kicking cocaine and opiate habits but couldn't  stop using modafinil. Whenever he ran out of the drug, he said, "I start to  freak out." After "4-5 days" without it, "the head fog starts to come back."
 Eliminating foggy-headedness seems to be the goal of many users of  neuroenhancers. But can today's drugs actually accomplish this? I recently posed  this question to Anjan Chatterjee's colleague Martha Farah, who is a  psychologist at Penn and the director of its Center for Cognitive Neuroscience.  She has been writing about neuroenhancers for several years from a perspective  that is deeply fascinated and mildly critical, but basically in favor—with the  important caveat that we need to know much more about how these drugs work. I  spoke with her one afternoon at her research center, which is in a decidedly  unfuturistic-looking Victorian house on Walnut Street, in Philadelphia. Farah,  who is an energetic conversationalist, had bought canned espresso drinks for us.  Though she does not take neuroenhancers, she has found that her interest in them  has renewed her romance with the next best thing: caffeine. 
 Farah had just finished a paper in which she reviewed the evidence on  prescription stimulants as neuroenhancers from forty laboratory studies  involving healthy subjects. Most of the studies looked at one of three types of  cognition: learning, working memory, and cognitive control. A typical learning  test asks subjects to memorize a list of paired words; an hour, a few days, or a  week later, they are presented with the first words in the pairs and asked to  come up with the second. The studies on learning showed that neuroenhancers did  improve retention. The benefits were more apparent in studies where subjects had  been asked to remember information for several days or longer.
 Working memory has been likened to a mental scratch pad: you use it to keep  relevant data in mind while you're completing a task. (Imagine a  cross-examination, in which a lawyer has to keep track of the answers a witness  has given, and formulate new questions based on them.) In one common test,  subjects are shown a series of items—usually letters or numbers—and then  presented with challenges: Was this number or letter in the series? Was this  one? In the working-memory tests, subjects performed better on neuroenhancers,  though several of the studies suggested that the effect depended on how good a  subject's working memory was to begin with: the better it was, the less benefit  the drugs provided.
 The third category that the studies examined was cognitive control—how  effectively you can check yourself in circumstances where the most natural  response is the wrong one. A classic test is the Stroop Task, in which people  are shown the name of a color (let's say orange) written in a different color  (let's say purple). They're asked to read the word (which is easy, because our  habitual response to a word is to read it) or to name the ink color (which is  harder, because our first impulse is to say "orange"). These studies presented a  more mixed picture, but over all they showed some benefit "for most normal  healthy subjects"—especially for people who had inherently poorer cognitive  control. 
 Farah told me, "These drugs will definitely help some technically normal  people—that is, people who don't meet the diagnostic criteria for A.D.H.D. or  any kind of cognitive impairment." But, she emphasized, "they will help people  in the lower end of the ability range more than in the higher end." One  explanation for this phenomenon might be that, the more adept you are at a given  task, the less room you have to improve. Farah has a hunch that there may be  another reason that existing drugs, so far, at least, don't offer as much help  to people with greater intellectual abilities. Drugs like Ritalin and Adderall  work, in part, by elevating the amount of dopamine in the brain. Dopamine is  something you want just enough of: too little, and you may not be as alert and  motivated as you need to be; too much, and you may feel overstimulated.  Neuroscientists have discovered that some people have a gene that leads the  brain to break down dopamine faster, leaving less of it available; such people  are generally a little worse at certain cognitive tasks. People with more  available dopamine are generally somewhat better at the same tasks. It makes  sense, then, that people with naturally low dopamine would benefit more from an  artificial boost.
 Of course, learning, working memory, and cognitive control represent just a  few aspects of thinking. Farah concluded that studies looking at other kinds of  cognition—verbal fluency, for instance—were too few and too contradictory to  tell us much. And the effects of neuroenhancers on some vital forms of  intellectual activity, such as abstract thought and creativity, have barely been  studied at all. Farah said that the extant literature was concerned with "fairly  boring kinds of thinking—how long can you stay vigilant while staring at a  screen and waiting for a little light to blink." She added, "It would be great  to have studies of more flexible kinds of thought."
 Both Chatterjee and Farah have wondered whether drugs that heighten users'  focus might dampen their creativity. After all, some of our best ideas come to  us not when we sit down at a desk but, rather, when we're in the shower or  walking the dog—letting our minds roam. Jimi Hendrix reported that the  inspiration for "Purple Haze" came to him in a dream; the chemist Friedrich  August Kekule claimed that he discovered the ring structure of benzene during a  reverie in which he saw the image of a snake biting its tail. Farah told me,  "Cognitive psychologists have found that there is a trade-off between  attentional focus and creativity. And there is some evidence that suggests that  individuals who are better able to focus on one thing and filter out  distractions tend to be less creative." 
 Farah and Chatterjee recently completed a preliminary study looking at the  effect of one ten-milligram dose of Adderall on sixteen students doing standard  laboratory tests of creative thinking. They did not find that this low dose had  a detrimental effect, but both believe that this is only the beginning of the  vetting that must be done. "More and more of our young people are using these  drugs to help them work," Farah said. "They've got their laptop, their iPhone,  and their Adderall. This rising generation of workers and leaders may have a  subtly different style of thinking and working, because they're using these  drugs or because they learned to work using these drugs, so that even if you  take the drugs away they'll still have a certain approach. I'm a little  concerned that we could be raising a generation of very focussed  accountants."
 Farah has also been considering the ethical complications resulting from the  rise of smart drugs. Don't neuroenhancers confer yet another advantage on the  kind of people who already can afford private tutors and prep courses? At many  colleges, students have begun calling the off-label use of neuroenhancers a form  of cheating. Writing last year in the Cavalier Daily, the student  newspaper of the University of Virginia, a columnist named Greg Crapanzano  argued that neuroenhancers "create an unfair advantage for the users who are  willing to break the law in order to gain an edge. These students create work  that is dependent on the use of a pill rather than their own work ethic." Of  course, it's hard to imagine a university administration that would require  students to pee in a cup before they get their blue books. And though secretly  taking a neuroenhancer for a three-hour exam does seem unfair, condemning the  drugs' use seems extreme. Even with the aid of a neuroenhancer, you still have  to write the essay, conceive the screenplay, or finish the grant proposal, and  if you can take credit for work you've done on caffeine or nicotine, then you  can take credit for work produced on Provigil. 
 Farah questions the idea that neuroenhancers will expand inequality. Citing  the "pretty clear trend across the studies that say neuroenhancers will be less  helpful for people who score above average," she said that cognitive-enhancing  pills could actually become levellers, if they are dispensed cheaply. A 2007  discussion paper published by the British Medical Association also makes this  point: "Equality of opportunity is an explicit goal of our education system,  giving individuals the best chance of achieving their full potential and of  competing on equal terms with their peers. Selective use of neuroenhancers  amongst those with lower intellectual capacity, or those from deprived  backgrounds who do not have the benefit of additional tuition, could enhance the  educational opportunities for those groups." If the idea of giving a pill as a  substitute for better teaching seems repellent—like substituting an I.V. drip of  synthetic nutrition for actual food—it may nevertheless be preferable to a  scenario in which only wealthy kids receive a frequent mental boost. 
 Farah was one of several scholars who contributed to a recent article in  Nature, "Towards Responsible Use of Cognitive Enhancing Drugs by the  Healthy." The optimistic tone of the article suggested that some bioethicists  are leaning toward endorsing neuroenhancement. "Like all new technologies,  cognitive enhancement can be used well or poorly," the article declared. "We  should welcome new methods of improving our brain function. In a world in which  human workspans and lifespans are increasing, cognitive enhancement  tools—including the pharmacological—will be increasingly useful for improved  quality of life and extended work productivity, as well as to stave off normal  and pathological age-related cognitive declines. Safe and effective cognitive  enhancers will benefit both the individual and society." The British Medical  Association report offered a similarly upbeat observation: "Universal access to  enhancing interventions would bring up the base-line level of cognitive ability,  which is generally seen to be a good thing."
 And yet when enthusiasts share their vision of our neuroenhanced future it  can sound dystopian. Zack Lynch, of NeuroInsights, gave me a rationale for smart  pills that I found particularly grim. "If you're a fifty-five-year-old in  Boston, you have to compete with a twenty-six-year-old from Mumbai now, and  those kinds of pressures are only going to grow," he began. Countries other than  the U.S. might tend to be a little looser with their regulations, and offer  approval of new cognitive enhancers first. "And if you're a company that's got  forty-seven offices worldwide, and all of a sudden your Singapore office is  using cognitive enablers, and you're saying to Congress, 'I'm moving all my  financial operations to Singapore and Taiwan, because it's legal to use those  there,' you bet that Congress is going to say, 'Well, O.K.' It will be a moot  question then. It would be like saying, 'No, you can't use a cell phone. It  might increase productivity!' "
 If we eventually decide that neuroenhancers work, and are basically safe,  will we one day enforce their use? Lawmakers might compel certain  workers—emergency-room doctors, air-traffic controllers—to take them. (Indeed,  the Air Force already makes modafinil available to pilots embarking on long  missions.) For the rest of us, the pressure will be subtler—that queasy feeling  I get when I remember that my younger colleague is taking Provigil to meet  deadlines. All this may be leading to a kind of society I'm not sure I want to  live in: a society where we're even more overworked and driven by technology  than we already are, and where we have to take drugs to keep up; a society where  we give children academic steroids along with their daily vitamins.
 Paul McHugh, a psychiatrist at Johns Hopkins University, has written  skeptically about cosmetic neurology. In a 2004 essay, he notes that at least  once a year in his private practice he sees a young person—usually a boy—whose  parents worry that his school performance could be better, and want a medication  that will assure it. In most of these cases, "the truth is that the son does not  have the superior I.Q. of his parents," though the boy may have other qualities  that surpass those of his parents—he may be "handsome, charming, athletic,  graceful." McHugh sees his job as trying to get the parents to "forget about  adjusting him to their aims with medication or anything else." When I spoke with  him on the phone, McHugh expanded on this point: "Maybe it's wrong-footed trying  to fit people into the world, rather than trying to make the world a better  place for people. And if the idea is that the only college your child can go to  is Harvard, well, maybe that's the idea that needs righting." 
 If Alex, the Harvard student, and Paul Phillips, the poker  player, consider their use of neuroenhancers a private act, Nicholas Seltzer  sees his habit as a pursuit that aligns him with a larger movement for improving  humanity. Seltzer has a B.A. from U.C. Davis and a master's degree in security  policy from George Washington University. But the job that he obtained with  these credentials—as a researcher at a defense-oriented think tank, in northern  Virginia—has not left him feeling as intellectually alive as he would like. To  compensate, he writes papers in his spare time on subjects like "human  biological evolution and warfare." He also primes his brain with artificial  challenges; even when he goes to the rest room at the office, he takes the  opportunity to play memory or logic games on his cell phone. Seltzer, who is  thirty, told me that he worried that he "didn't have the mental energy, the  endurance, the—I don't know what to properly call this—the sponginess  that I seem to recall having when I was younger."
 Suffice it to say that this is not something you notice when you talk to  Seltzer. And though our memory is probably at its peak in our early twenties,  few thirty-year-olds are aware of a deficit. But Seltzer is the Washington-wonk  equivalent of those models and actors in L.A. who discern tiny wrinkles long  before their agent does. His girlfriend, a technology consultant whom he met in  a museum, is nine years younger, and he was already thinking about how his  mental fitness would stand up next to hers. He told me, "She's twenty-one, and I  want to stay young and vigorous and don't want to be a burden on her later in  life." He didn't worry about visible signs of aging, but he wanted to keep his  mind "nimble and healthy for as long as possible." 
 Seltzer considers himself a "transhumanist," in the mold of the Oxford  philosopher Nick Bostrom and the futurist writer and inventor Ray Kurzweil.  Transhumanists are interested in robots, cryogenics, and living a really, really  long time; they consider biological limitations that the rest of us might  accept, or even appreciate, as creaky obstacles to be aggressively surmounted.  On the ImmInst forums—"ImmInst" stands for "Immortality Institute"—Seltzer and  other members discuss life-extension strategies and the potential benefits of  cognitive enhancers. Some of the forum members limit themselves to vitamin and  mineral supplements. Others use Adderall or modafinil or, like Seltzer, a drug  called piracetam, which was first marketed by a Belgian pharmaceutical company  in 1972 and, in recent years, has become available in the U.S. from retailers  that sell supplements. Although not approved for any use by the F.D.A.,  piracetam has been used experimentally on stroke patients—to little effect—and  on patients with a rare neurological condition called progressive myoclonus  epilepsy, for whom it proved helpful in alleviating muscle spasms. Data on  piracetam's benefits for healthy people are virtually nonexistent, but many  users believe that the drug increases blood flow to the brain. 
 From the time I first talked to Seltzer, it was clear that although he felt  cognitive enhancers were of practical use, they also appealed to him on an  aesthetic level. Using neuroenhancers, he said, "is like customizing  yourself—customizing your brain." For some people, he went on, it was important  to enhance their mood, so they took antidepressants; but for people like him it  was more important "to increase mental horsepower." He added, "It's  fundamentally a choice you're making about how you want to experience  consciousness." Whereas the nineties had been about "the personalization of  technology," this decade was about the personalization of the brain—what some  enthusiasts have begun to call "mind hacking."
 Of course, the idea behind mind-hacking isn't exactly new. Fortifying one's  mental stamina with drugs of various kinds has a long history. Sir Francis Bacon  consumed everything from tobacco to saffron in the hope of goosing his brain.  Balzac reputedly fuelled sixteen-hour bouts of writing with copious servings of  coffee, which, he wrote, "chases away sleep, and gives us the capacity to engage  a little longer in the exercise of our intellects." Sartre dosed himself with  speed in order to finish "Critique of Dialectical Reason." My college friends  and I wrote term papers with the sweaty-palmed assistance of NoDoz tablets. And,  before smoking bans, entire office cultures chugged along on a collective  nicotine buzz—at least, if "Mad Men" is to be believed. Seltzer and his  interlocutors on the ImmInst forum are just the latest members of a seasoned  cohort, even if they have more complex pharmaceuticals at their disposal. 
 I eventually met Seltzer in an underground food court not far from the  Pentagon. We sat down at a Formica table in the dim light. Seltzer was slim, had  a shaved head, and wore metal-frame glasses; matching his fastidious look, he  spoke precisely, rarely stumbling over his words. I asked him if he had any  ethical worries about smart drugs. After a pause, he said that he might have a  concern if somebody popped a neuroenhancer before taking a licensing exam that  certified him as, say, a brain surgeon, and then stopped using the drug. Other  than that, he couldn't see a problem. He said that he was a firm believer in the  idea that "we should have a fair degree of liberty to do with our bodies and our  minds as we see fit, so long as it doesn't impinge on the basic rights, liberty,  and safety of others." He argued, "Why would you want an upward limit on  the intellectual capabilities of a human being? And, if you have a very  nationalist viewpoint, why wouldn't you want our country to have the advantage  over other countries, particularly in what some people call a knowledge-based  economy?" He went on, "Think about the complexity of the intellectual tasks that  people need to accomplish today. Just trying to understand what Congress is  doing is not a simple thing! The complexity of understanding the gamut of  scientific and technical and social issues is difficult. If we had a tool that  enabled more people to understand the world at a greater level of  sophistication, how can we prejudice ourselves against the notion, simply  because we don't like athletes to do it? To me, it doesn't seem like the same  question. And it deserves its own debate."
 Seltzer had never had a diagnosis of any kind of learning disorder. But he  added, "Though I wouldn't say I'm dyslexic, sometimes when I type prose, after I  look back and read it, I've frequently left out words or interposed words, and  sometimes I have difficulty concentrating." In graduate school, he obtained a  prescription for Adderall from a doctor who didn't ask a lot of questions. The  drug helped him, especially when his ambitions were relatively low. He recalled,  "I had this one paper, on nuclear strategy. The professor didn't look favorably  on any kind of creative thinking." On Adderall, he pumped out the paper in an  evening. "I just bit my tongue, regurgitated, and got a good-enough grade." 
 On the other hand, Seltzer recalled that he had taken piracetam to write an  essay on "the idea of harmony as a trope in Chinese political discourse"—it was  one of the papers he was proudest of. He said, "It was really an intellectual  challenge to do. I felt that the piracetam helped me to work within the realm of  the abstract, and make the kind of associations that I needed—following this  idea of harmony from an ancient religious belief as it was translated throughout  the centuries into a very important topic in political discourse." 
 After a hiatus of several years, Seltzer had recently resumed taking  neuroenhancers. In addition to piracetam, he took a stack of supplements that he  thought helped his brain functioning: fish oils, five antioxidants, a product  called ChocoMind, and a number of others, all available at the health-food  store. He was thinking about adding modafinil, but hadn't yet. For breakfast  every morning, he concocted a slurry of oatmeal, berries, soy milk, pomegranate  juice, flaxseed, almond meal, raw eggs, and protein powder. The goal behind the  recipe was efficiency: to rely on "one goop you could eat or drink that would  have everything you need nutritionally for your brain and body." He explained,  "Taste was the last thing on my mind; I wanted to be able to keep it down—that  was it." (He told me this in the kitchen of his apartment; he lives with a  roommate, who walked in while we were talking, listened perplexedly for a  moment, then put a frozen pizza in the oven.) 
 Seltzer's decision to take piracetam was based on his own online reading,  which included medical-journal abstracts. He hadn't consulted a doctor. Since  settling on a daily regimen of supplements, he had sensed an improvement in his  intellectual work and his ability to engage in stimulating conversation. He  continued, "I feel I'm better able to articulate my thoughts. I'm sure you've  been in the zone—you're having a really exciting debate with somebody, your  brain feels alive. I feel that more. But I don't want to say that it's this  profound change." 
 I asked him if piracetam made him feel smarter, or just more alert and  confident—a little better equipped to marshal the resources he naturally had.  "Maybe," he said. "I'm not sure what being smarter means, entirely. It's a  difficult quality to measure. It's the gestalt factor, all these qualities  coming together—not only your ability to crunch some numbers, or remember some  figures or a sequence of numbers, but also your ability to maintain a certain  emotional state that is conducive to productive intellectual work. I do feel I'm  more intelligent with the drugs, but I can't give you a number of I.Q. points."  
 The effects of piracetam on healthy volunteers have been studied even less  than those of Adderall or modafinil. Most peer-reviewed studies focus on its  effects on dementia, or on people who have suffered a seizure or a concussion.  Many of the studies that look at other neurological effects were performed on  rats and mice. Piracetam's mechanisms of action are not understood, though it  may increase levels of the neurotransmitter acetylcholine. In 2008, a committee  of the British Academy of Medical Sciences noted that many of the clinical  trials of piracetam for dementia were methodologically flawed. Another published  review of the available studies of the drug concluded that the evidence "does  not support the use of piracetam in the treatment of people with dementia or  cognitive impairment," but suggested that further investigation might be  warranted. I asked Seltzer if he thought he should wait for scientific  ratification of piracetam. He laughed. "I don't want to," he said. "Because it's  working." 
 It makes no sense to ban the use of neuroenhancers. Too many  people are already taking them, and the users tend to be educated and privileged  people who proceed with just enough caution to avoid getting into trouble.  Besides, Anjan Chatterjee is right that there is an apt analogy with plastic  surgery. In a consumer society like ours, if people are properly informed about  the risks and benefits of neuroenhancers, they can make their own choices about  how to alter their minds, just as they can make their own decisions about  shaping their bodies.
 Still, even if you acknowledge that cosmetic neurology is here to stay, there  is something dispiriting about the way the drugs are used—the kind of  aspirations they open up, or don't. Jonathan Eisen, an evolutionary biologist at  U.C. Davis, is skeptical of what he mockingly calls "brain doping." During a  recent conversation, he spoke about colleagues who take neuroenhancers in order  to grind out grant proposals. "It's weird to me that people are taking these  drugs to write grants," he said. "I mean, if you came up with some really  interesting paper that was spurred by taking some really interesting  drug—magic mushrooms or something—that would make more sense to me. In the end,  you're only as good as the ideas you've come up with." 
 But it's not the mind-expanding sixties anymore. Every era, it seems, has its  own defining drug. Neuroenhancers are perfectly suited for the anxiety of  white-collar competition in a floundering economy. And they have a synergistic  relationship with our multiplying digital technologies: the more gadgets we own,  the more distracted we become, and the more we need help in order to focus. The  experience that neuroenhancement offers is not, for the most part, about opening  the doors of perception, or about breaking the bonds of the self, or about  experiencing a surge of genius. It's about squeezing out an extra few hours to  finish those sales figures when you'd really rather collapse into bed; getting a  B instead of a B-minus on the final exam in a lecture class where you spent half  your time texting; cramming for the G.R.E.s at night, because the  information-industry job you got after college turned out to be deadening.  Neuroenhancers don't offer freedom. Rather, they facilitate a pinched,  unromantic, grindingly efficient form of productivity.
 This winter, I spoke again with Alex, the Harvard graduate, and found that,  after a break of several months, he had gone back to taking Adderall—a small  dose every day. He felt that he was learning to use the drug in a more  "disciplined" manner. Now, he said, it was less about staying up late to finish  work he should have done earlier, and more "about staying focussed on work,  which makes me want to work longer hours." What employer would object to that?  ♦